How deep is deep? A four-layer model of insights into human needs for design innovation

Van Der Bijl Brouwer, M; Dorst, K

How deep is deep? A four-layer model of insights into human needs for design innovation

Van Der Bijl Brouwer, M

Dorst, K

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Publication Type:: Conference Proceeding
Citation:: 9th International Conference on Design and Emotion 2014: The Colors of Care, 2014, pp. 280 - 287
Issue Date:: 2014-01-01

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Field	Value	Language
dc.contributor.author	Van Der Bijl Brouwer, M https://orcid.org/0000-0002-5617-5155	en_US
dc.contributor.author	Dorst, K https://orcid.org/0000-0002-6102-2348	en_US
dc.date.issued	2014-01-01	en_US
dc.identifier.citation	9th International Conference on Design and Emotion 2014: The Colors of Care, 2014, pp. 280 - 287	en_US
dc.identifier.isbn	9789587740707	en_US
dc.identifier.uri	http://hdl.handle.net/10453/33538
dc.description.abstract	It is generally acknowledged that knowledge about the people that are affected by a design proposal, supports successful design and innovation processes. In this paper we explore the question: what needs to be known about involved people to be able to innovate through design? Based on a literature analysis of human-centred design we propose a model with four levels of human insights: 1) the desired solutions; 2) the desired scenarios; 3) which goal drives this need; and 4) which human value or theme underlies these goals. We argue that radical innovation-which involves a reframe of the problem-can be supported by an investigation of the deepest level of this human insights framework: the thematic level. We show how themes are explored through a hermeneutic phenomenological exercise. This approach is illustrated with a design case in the context of social housing.	en_US
dc.relation.ispartof	9th International Conference on Design and Emotion 2014: The Colors of Care	en_US
dc.title	How deep is deep? A four-layer model of insights into human needs for design innovation	en_US
dc.type	Conference Proceeding
utslib.for	1203 Design Practice and Management	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Transdisciplinary Innovation
pubs.organisational-group	/University of Technology Sydney/Strength - CCDP - Contemporary Design Practice
utslib.copyright.status	open_access
pubs.publication-status	Published	en_US

Abstract:

It is generally acknowledged that knowledge about the people that are affected by a design proposal, supports successful design and innovation processes. In this paper we explore the question: what needs to be known about involved people to be able to innovate through design? Based on a literature analysis of human-centred design we propose a model with four levels of human insights: 1) the desired solutions; 2) the desired scenarios; 3) which goal drives this need; and 4) which human value or theme underlies these goals. We argue that radical innovation-which involves a reframe of the problem-can be supported by an investigation of the deepest level of this human insights framework: the thematic level. We show how themes are explored through a hermeneutic phenomenological exercise. This approach is illustrated with a design case in the context of social housing.

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http://hdl.handle.net/10453/33538