Managing the Conceptualisation Process in Innovative Engineering Design, Demonstrated on a Hybrid Two-Wheeler Design Case Study

Publisher:
American Society of Mechanical Engineers
Publication Type:
Conference Proceeding
Citation:
2014 Proceedings of the ASME 12th Biennial Conference on Engineering Systems Design and Analysis, 2014
Issue Date:
2014-01
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The process of conceptualizing innovative designs is multifaceted and inherently difficult to perform successfully. It is largely characterized by the designers capability to find solutions to design problems beyond existing norms. General agreement suggests this process should entail a holistic approach for conceiving new ideas, which are expanded, assessed, developed, refined, and implemented as part of an iterative problem solving cycle. Suitable design procedures and skills are therefore vital as most of the final cost of a product or system is committed within the early conceptualization stage. This paper builds on engineering design techniques previously developed by the author, namely the Design Process Framework in conjunction with the Concept Assessment Taxonomy (CAT) at the heart of concept development [1]. The main emphasis of the work presented herein is the application of said framework to a new design challenge in order to further test and demonstrate its practicality in a real world context: the conceptual development of an innovative, modular, hybridelectric powertrain for two-wheelers.
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