Re-enchantment

Ferris, GJ

Re-enchantment

Ferris, GJ

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Publisher:: Editor and co-cinematographer
Citation:: 2011
Issue Date:: 2011-01

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Field	Value	Language
dc.contributor.author	Ferris, GJ https://orcid.org/0000-0001-7140-4764	en_US
dc.date.issued	2011-01	en_US
dc.identifier.citation	2011	en_US
dc.identifier.uri	http://hdl.handle.net/10453/33668
dc.description.abstract	Re-enchantment is an immersive journey into the hidden meanings of fairy tales. Presented as an interactive multi-platform transmedia documentary project exploring why fairy stories continue to enchant, entertain, fascinate and horrify contemporary adult audiences. Re-enchantment features a series of 10 x 3-minute animated documentaries (interstitials), broadcast on the ABC, which explored the themes at work in fairy tales. It also featured a massive online exploratory environment that expanded on the themes of the TV series. It offered a rich visual design and presents a new way of thinking about these familiar and much loved stories.	en_US
dc.language	English	en_US
dc.publisher	Editor and co-cinematographer	en_US
dc.title	Re-enchantment	en_US
utslib.location	ABC Television and ABC Online	en_US
utslib.for	1902 Film, Television and Digital Media	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
utslib.copyright.status	open_access
pubs.consider-herdc	false	en_US
pubs.place-of-publication	ABC Television and ABC Online	en_US
pubs.rights-statement	Re-enchantment is a long form transmedia project that explores the hidden meanings of fairytales. My roles included cinematography, editing and additional animated sequences. Research background This research is in the field of digital media arts. Lev Manovich argued that audiovisual practitioners should embrace the “petri-dish” potential of innovative digital postproduction technologies. Walter Murch demonstrated the importance of eye-trace in the cinematic experience. Jeffrey Shaw showed that in order to produce media that works with a floating frame it is useful to use production technologies like multiple cameras, chromakeying, higher resolutions than the final delivery output, and so on. The research question is: what processes are necessary in order to produce audiovisual material simultaneously designed for broadcast specifications and for digital platforming? Research contribution This project found that when re-versioning material for multiple platforms the key visual considerations are the need to avoid extreme long shots; the need to resize interview shots to close ups for online distribution; the use of compositing methods to expand the space in which the subjects existed; and the importance of resizing text appropriate to the platform. Research significance The project was funded by Screen Australia, Film Victoria and the Australian Broadcasting Corporation. The ten interstitials were broadcast on the Australian Broadcasting Corporation in March 2012, while the ABC still hosts http://www.abc.net.au/tv/re-enchantment/. The project has been presented at conferences including Fairy Tales Re-imagined at the Australian Centre Moving Image to coincide with the exhibition Dreams come true: the art of Disney's classic fairy tales	en_US

Abstract:

Re-enchantment is an immersive journey into the hidden meanings of fairy tales. Presented as an interactive multi-platform transmedia documentary project exploring why fairy stories continue to enchant, entertain, fascinate and horrify contemporary adult audiences. Re-enchantment features a series of 10 x 3-minute animated documentaries (interstitials), broadcast on the ABC, which explored the themes at work in fairy tales. It also featured a massive online exploratory environment that expanded on the themes of the TV series. It offered a rich visual design and presents a new way of thinking about these familiar and much loved stories.

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http://hdl.handle.net/10453/33668