Smoke signals: An investigation of anti-smoking communication within marginalised communities within the health system. An outline research proposal

Field	Value	Language
dc.contributor.author	Williams, M https://orcid.org/0000-0002-4553-1820	en_US
dc.contributor.author	Allan, J	en_US
dc.date	2014-12-01	en_US
dc.date.issued	2014-12	en_US
dc.identifier.citation	Australia New Zealand Marketing Academy, 2014	en_US
dc.identifier.uri	http://hdl.handle.net/10453/34325
dc.description.abstract	Purpose: This paper outlines a case for investigation of why current anti-smoking advertising and promotional messaging is not having positive effects amongst smokers within the health system who are marginalised and experience mental illness. Design/methodology/approach: It is proposed that a case study approach be adopted using qualitative research amongst respondents from within the Brisbane Health system, using a semi-structured questionnaire with appropriate communication stimuli. Originality/value: Previous research demonstrates anti-smoking messaging is having effects on smoking cessation amongst the general population. However, smokers who are marginalised within the health system appear not to be responding to health warnings and anti-smoking advertising messaging. No research is available on why current anti-smoking messaging is having minimal resonance and effects amongst this group. This qualitative study will offer opportunities for leadership and application of best practice communication in helping people make a truly informed choice about tobacco.	en_US
dc.relation.ispartof	Australia New Zealand Marketing Academy	en_US
dc.relation.ispartof	ANZMAC 2014, Brisbane	en_US
dc.title	Smoke signals: An investigation of anti-smoking communication within marginalised communities within the health system. An outline research proposal	en_US
dc.type	Conference Proceeding
utslib.location.activity	Griffith University, Brisbane	en_US
dc.location.activity	Griffith University, Brisbane
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/Public Communication Program
utslib.copyright.status	open_access
pubs.consider-herdc	false	en_US
pubs.finish-date	2014-12-04	en_US
pubs.start-date	2014-12-01	en_US

Abstract:

Purpose: This paper outlines a case for investigation of why current anti-smoking advertising and promotional messaging is not having positive effects amongst smokers within the health system who are marginalised and experience mental illness. Design/methodology/approach: It is proposed that a case study approach be adopted using qualitative research amongst respondents from within the Brisbane Health system, using a semi-structured questionnaire with appropriate communication stimuli. Originality/value: Previous research demonstrates anti-smoking messaging is having effects on smoking cessation amongst the general population. However, smokers who are marginalised within the health system appear not to be responding to health warnings and anti-smoking advertising messaging. No research is available on why current anti-smoking messaging is having minimal resonance and effects amongst this group. This qualitative study will offer opportunities for leadership and application of best practice communication in helping people make a truly informed choice about tobacco.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/34325