Relocating Centers and Peripheries: Transnational Advertising Agencies and Singapore in the 1950s and 1960s

Crawford, R

Relocating Centers and Peripheries: Transnational Advertising Agencies and Singapore in the 1950s and 1960s

Crawford, R

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Publication Type:: Journal Article
Citation:: Enterprise and Society, 2015, 16 (1), pp. 51 - 73
Issue Date:: 2015-01-01

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Field	Value	Language
dc.contributor.author	Crawford, R https://orcid.org/0000-0003-2404-641X	en_US
dc.date.issued	2015-01-01	en_US
dc.identifier.citation	Enterprise and Society, 2015, 16 (1), pp. 51 - 73	en_US
dc.identifier.issn	1467-2227	en_US
dc.identifier.uri	http://hdl.handle.net/10453/34539
dc.description.abstract	© The Author 2015. Published by Cambridge University Press on behalf of the Business History Conference. The history of advertising's global expansion has generally focused on the activities and experiences of American-based agencies. Within these conventional narratives, the "center" of advertising lies in New York. Deemed "peripheral," markets such as Singapore scarcely feature. However, the transnational agencies operating in Singapore in the 1950s and 1960s challenge this narrative. By examining these agencies' activities during this period, this article reveals that Singapore's advertising industry has long been connected to global networks spanning Europe, Australia, Asia, and North America. Such connections not only offer an insight into the development of Singapore's advertising industry, but they also cast broader questions about the degree to which historical interpretations of the growth of the global advertising industry have been informed by American perspectives.	en_US
dc.relation.ispartof	Enterprise and Society	en_US
dc.relation.isbasedon	10.1017/eso.2014.4	en_US
dc.subject.classification	History of Social Sciences	en_US
dc.title	Relocating Centers and Peripheries: Transnational Advertising Agencies and Singapore in the 1950s and 1960s	en_US
dc.type	Journal Article
utslib.citation.volume	1	en_US
utslib.citation.volume	16	en_US
utslib.for	1503 Business and Management	en_US
utslib.for	2202 History and Philosophy of Specific Fields	en_US
utslib.for	1402 Applied Economics	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/Public Communication Program
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
utslib.copyright.status	closed_access
pubs.issue	1	en_US
pubs.publication-status	Published	en_US
pubs.volume	16	en_US

Abstract:

© The Author 2015. Published by Cambridge University Press on behalf of the Business History Conference. The history of advertising's global expansion has generally focused on the activities and experiences of American-based agencies. Within these conventional narratives, the "center" of advertising lies in New York. Deemed "peripheral," markets such as Singapore scarcely feature. However, the transnational agencies operating in Singapore in the 1950s and 1960s challenge this narrative. By examining these agencies' activities during this period, this article reveals that Singapore's advertising industry has long been connected to global networks spanning Europe, Australia, Asia, and North America. Such connections not only offer an insight into the development of Singapore's advertising industry, but they also cast broader questions about the degree to which historical interpretations of the growth of the global advertising industry have been informed by American perspectives.

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http://hdl.handle.net/10453/34539