Success Story - AT&M Integrated Marketing

Creative Industries Innovation Centre

Success Story - AT&M Integrated Marketing

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Publisher:: UTSeScholarship, UTS Library
Publication Type:: Text
Issue Date:: 2015-04-08

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Field	Value	Language
dc.contributor	Enterprise Connect	en_US
dc.contributor	AT&M Integrated Marketing	en_US
dc.creator	Creative Industries Innovation Centre	en_US
dc.date.accessioned	2015-04-08T05:38:51Z
dc.date.available	2015-04-08T05:38:51Z
dc.date.created	2011	en_US
dc.date.issued	2015-04-08
dc.identifier.uri	http://hdl.handle.net/10453/34734
dc.description	PDF version of an article written for the Creative Industries Innovation Website creativeinnovation.net.au, part of a series of articles providing business management information and resources to the creative industries in Australia. This article includes a background summary of AT&M Integrated Marketing (Launceston, Tasmania), and discusses the outcomes of the Enterprise Connect Business Review in 2011. The review revealed a need to develop a marketing strategy to enable the company's goal for local and interstate growth.	en_US
dc.format	PUID: fmt/17	en_US
dc.format.mimetype	application/pdf	en_US
dc.publisher	UTSeScholarship, UTS Library	en_US
dc.rights	This resource is owned by the University of Technology, Sydney (UTS) and made available under a Creative Commons Attribution-Non commercial-No Derivative Australia Licence.	en_US
dc.subject	economic analysis	en_US
dc.subject	business management	en_US
dc.subject	promotion (marketing)	en_US
dc.subject	business development	en_US
dc.subject	business review	en_US
dc.subject	Launceston	en_US
dc.subject	Tasmania	en_US
dc.subject	AT&M Integrated Marketing	en_US
dc.subject	advertising and marketing	en_US
dc.title	Success Story - AT&M Integrated Marketing	en_US
dc.title.alternative	Enterprise Connect Business Review Success Story - AT&M Integrated Marketing.pdf	en_US
dc.type	Text	en_US
utslib.copyright.status	open_access

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