Global Media Ideas - Infinite Pathways to Creative Success - Andy Elwood - Part Two

Creative Industries Innovation Centre, X Media Lab

Global Media Ideas - Infinite Pathways to Creative Success - Andy Elwood - Part Two

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Publisher:: UTSeScholarship, UTS Library
Publication Type:: Video
Issue Date:: 2015-04-08

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Field	Value	Language
dc.contributor	Andy Elwood (Director Business Development, Gowalla)	en_US
dc.contributor	Brad Howarth (Journalist & Author)	en_US
dc.creator	Creative Industries Innovation Centre, X Media Lab	en_US
dc.date.accessioned	2015-04-08T05:43:36Z
dc.date.available	2015-04-08T05:43:36Z
dc.date.issued	2015-04-08
dc.identifier.uri	http://hdl.handle.net/10453/34913
dc.description	During the X Media Lab: Global Media Ideas summit in June 2011, media and technology writer Brad Howarth conducted interviews with industry experts for Creativeinnovation. This video is part two of Brad Howarth's interview with Andy Elwood, Director of Business Development at Gowalla. Andy Elwood discuss how other companies should be taking advantage of the location platform to create experiences of their brand, not just using the platform as a point of data generation. Elwood also observes that Australian brands and creative companies are well positioned to become market leaders in this platform which is still relatively new world-wide.	en_US
dc.format	PUID: fmt/199	en_US
dc.format.extent	5 mins 22 secs	en_US
dc.publisher	UTSeScholarship, UTS Library	en_US
dc.rights	This video is owned by the University of Technology, Sydney (UTS) and made available under a Creative Commons Attribution-Non commercial-No Derivative Australia Licence.	en_US
dc.subject	social media	en_US
dc.subject	location based services	en_US
dc.subject	software development	en_US
dc.subject	information and communications technologies	en_US
dc.subject	innovation	en_US
dc.subject	mobile applications	en_US
dc.subject	software development and interactive content	en_US
dc.title	Global Media Ideas - Infinite Pathways to Creative Success - Andy Elwood - Part Two	en_US
dc.title.alternative	Global Media Ideas - Infinite Pathways to Creative Succes - Andy Elwood - Part Two.mp4	en_US
dc.type	Video	en_US
utslib.copyright.status	open_access

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