Excerpt from the November 2009 event Screen Business - Global Trends, Innovation and Opportunities produced by the Creative Industries Innovation Centre in partnership with the Australian Film, Television and Radio School. In this video John Howkins presents the four golden consumer demands: to be able to choose the product, when they want it, where they want it (to the device they want to play it from), paid for in the way they want (turn style method, subscription model or digital piracy).
15 mins 28 secs
UTSeScholarship, UTS Library
This video is owned by the University of Technology, Sydney (UTS) and made available under a Creative Commons Attribution-Non commercial-No Derivative Australia Licence.