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2012-03-01
When impediments make you jump rather than stumble: Regulatory nonfit, implementation intentions, and goal attainment
Tam, L
;
Spanjol, J
2015-01-01
The relationship between human capital, value creation and employee reward
Massingham, PR
;
Tam, L
2016-01-01
The ant and the grasshopper: Understanding personal saving orientation of consumers
Dholakia, U
;
Tam, L
;
Yoon, S
;
Wong, N
2015-07-03
Unintended effects of planning in goal striving: Substitution and amplification
Tam, L
;
Spanjol, J
;
Rosa, JA
2016-03-01
Managing sub-branding affect transfer: the role of consideration set size and brand loyalty
He, Y
;
Chen, Q
;
Tam, L
;
Lee, RP
2019-12-01
Facts-up-front: should food companies follow the FDA or industry label format? The effects of combining virtue and vice information on consumer evaluations
Zlatevska, N
;
Chowdhury, RMMI
;
Tam, L
;
Holden, S
2017-07-01
Commentary: Studying consumer habits in the field: Some suggestions for conducting industry-supported research
Dholakia, U
;
Tam, L
2012-12-01
Unintended effects of implementation intentions on goal pursuit initiation vs. persistence: Substitution and acceleration
Spanjol, J
;
Tam, L
;
Rosa, JA
2017-03-24
Seek or destroy? Examining value creation and destruction in behaviour maintenance in social marketing
Zainuddin, N
;
Dent, K
;
Tam, L
2014-01-01
Saving in Cycles: How to Get People to Save More Money
Tam, L
;
Dholakia, U
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