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Issue Date | Title | Author(s) |
---|---|---|
2013-06-01 | Performance implications of deploying marketing analytics | Germann, F; Lilien, GL; Rangaswamy, A |
2012-01-01 | The total product design concept and an application to the auto market | Srinivasan, R; Lilien, GL; Rangaswamy, A; Pingitore, GM; Seldin, D |
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