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Title
Author(s)
2015-01-01
When does metric use matter less?: How firm and managerial characteristics moderate the relationship between metric use and marketing mix performance
Mintz, O
;
Currim, IS
2019-01-01
Managerial metric use in marketing decisions across 16 countries: A cultural perspective
Mintz, O
;
Currim, IS
;
Steenkamp, JBEM
;
de Jong, M
2015-01-01
Information Accessed or Information Available? The Impact on Consumer Preferences Inferred at a Durable Product E-commerce Website
Currim, IS
;
Mintz, O
;
Siddarth, S
2013-01-01
Information processing pattern and propensity to buy: An investigation of online point-of-purchase behavior
Mintz, O
;
Currim, IS
;
Jeliazkov, I
2016-12-01
A Model for Inferring Market Preferences from Online Retail Product Information Matrices
Gilbride, TJ
;
Currim, IS
;
Mintz, O
;
Siddarth, S
2013-01-01
What drives managerial Use of marketing and financial metrics and does metric use affect performance of marketing-mix activities
Mintz, O
;
Currim, IS
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Mintz, O
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Marketing
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1505 Marketing
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1505 Marketing, 1506 Tourism
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Business & Management
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