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Issue Date
Title
Author(s)
2014-01
When Magazine Editorial and Advertising are in Conflict
Freeman, LM
;
Bell, S
;
Veer, E
;
Ballantine, P
;
Ozanne, L
2014-01-01
Leveraging social media to enhance recruitment effectiveness: A facebook experiment
Carrillat, FA
;
d’Astous, A
;
Grégoire, EM
2014-08-29
Simple ways to estimate choice models for single consumers
Frischknecht, B
;
Eckert, C
;
Louviere, J
;
Ribeiro, T
2014-01-01
Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct Competitors
Carrillat, FA
;
d'Astous, A
;
Christianis, H
2014-01-01
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, FA
;
d'Astous, A
2014-01-01
Emotions in supermarket brand choice: A multi-method approach
Spanjaard, D
;
Young, L
;
Freeman, L
2014-01-01
Referral types and peer activation: Who to ask?
Cheung, P
;
Greenacre, L
;
Freeman, L
2014-01-01
Segmenting consumers’ reasons for and against ethical consumption
Burke, PF
;
Eckert, C
;
Davis, S
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