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Title
Author(s)
2017-03-24
Seek or destroy? Examining value creation and destruction in behaviour maintenance in social marketing
Zainuddin, N
;
Dent, K
;
Tam, L
2016-01-01
Serving yourself: value self-creation in health care service
Zainuddin, N
;
Tam, L
;
McCosker, A
2024-03-23
Conceptualising the (dis)abling marketplace through value creation and destruction
Zainuddin, N
;
Randle, M
;
Gordon, R
;
Dolnicar, S
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1503 Business and Management, 150...
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3504 Commercial services
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3506 Marketing
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3507 Strategy, management and org...
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Marketing
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2024
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