Socio-Organisational Approach to Online Banking Transaction Risk Communication inside Banks in Jordan
- IIMC International Information Management Corporation
- Publication Type:
- Conference Proceeding
- Conference Proceedings, 2013, pp. 1 - 9 (9)
- Issue Date:
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This study aims to investigate the innovation of Online Banking Transaction (OBT) risk communication issues inside banks in Jordan from the socioorganisational point-of-view through studying the effects of national and organisational cultures on the risk communication process. Although risk communication issue has been approved to be one of the success reasons of Online Banking (OB) usage, the risk communication approaches that have been developed during past years tend to offer narrow technically oriented solutions, and they have not paid enough attention to the social aspects of risks and the informal structures of organizations. Using the previous research findings, this study presents a socioorganisational approach to the OBT risk communication innovation process inside banks in Jordan, which enrich the in depth understanding for practical projects and empirical research contexts.
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