Analysing Yammer Usage Pattern in the Context of Social Collaborative Activity Performance from Knowledge Workers

Publication Type:
Conference Proceeding
Social Computing and Social Media, 2015, 9182 pp. 127 - 137 (10)
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This study investigates the impact and trend of the Yammer utilisation pattern by multi-generational knowledge workers employed in the risk service department of a multi-national enterprise. In contrast to the existing literature, our results highlight the different experiences of the younger and older generations in their adoption of a new technology. In our study, older management used Yammer for post creation more frequently than did the younger management. Furthermore, the older the employee was, the higher the chance he or she would access Yammer. Senior management was less concerned about Yammer’s usability and functionality compared to junior management. Yammer usage rate increased if the tool was well integrated with other in-house compatible tools. Finally, younger management benefitted from high-quality coaching about Yammer’s benefits and values.
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