Using digitally distributed vulgar comedy to reach young men with information about healthy sexual development

McKee, A; Walsh, A; Watson, AF

Using digitally distributed vulgar comedy to reach young men with information about healthy sexual development

McKee, A

Walsh, A Watson, AF

Permalink

Publication Type:: Journal Article
Citation:: Media International Australia, 2014, (153), pp. 128 - 137
Issue Date:: 2014-11-01

Open Access

Copyright Clearance Process

Recently Added
In Progress
Open Access

This item is open access.

Adobe PDF

Download full textAdobe PDF (146.16 kB)

View statistics

Full metadata record

Field	Value	Language
dc.contributor.author	McKee, A https://orcid.org/0000-0003-0577-2061	en_US
dc.contributor.author	Walsh, A	en_US
dc.contributor.author	Watson, AF	en_US
dc.date.issued	2014-11-01	en_US
dc.identifier.citation	Media International Australia, 2014, (153), pp. 128 - 137	en_US
dc.identifier.issn	1329-878X	en_US
dc.identifier.uri	http://hdl.handle.net/10453/37391
dc.description.abstract	Focus groups show that young men do not have available to them the same resources to learn about healthy sexual development as do young women. A collaborative project led by a leading provider of sexuality education aimed to reach young men with information about healthy sexual development by using a genre that focus groups showed they favoured - vulgar comedy. This project raised two important issues. First, comedy is ambivalent - it is by definition not serious or worthy. This challenges health communication, which traditionally favours the clear presentation of correct information. Second, vulgarity can be challenging to the institutions of health communication, which can be concerned that it is inappropriate or offensive. This article addresses these issues and reports on the materials that emerged from the project.	en_US
dc.relation.ispartof	Media International Australia	en_US
dc.title	Using digitally distributed vulgar comedy to reach young men with information about healthy sexual development	en_US
dc.type	Journal Article
utslib.citation.volume	153	en_US
utslib.for	2001 Communication and Media Studies	en_US
utslib.for	16 Studies in Human Society	en_US
utslib.for	19 Studies in Creative Arts and Writing	en_US
utslib.for	20 Language, Communication and Culture	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/FASS Faculty Administration
utslib.copyright.status	open_access
pubs.issue	153	en_US
pubs.publication-status	Published	en_US

Abstract:

Focus groups show that young men do not have available to them the same resources to learn about healthy sexual development as do young women. A collaborative project led by a leading provider of sexuality education aimed to reach young men with information about healthy sexual development by using a genre that focus groups showed they favoured - vulgar comedy. This project raised two important issues. First, comedy is ambivalent - it is by definition not serious or worthy. This challenges health communication, which traditionally favours the clear presentation of correct information. Second, vulgarity can be challenging to the institutions of health communication, which can be concerned that it is inappropriate or offensive. This article addresses these issues and reports on the materials that emerged from the project.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/37391