Evolving social media: A look at the development of value creation models

Bader, R; Kang, K

Evolving social media: A look at the development of value creation models

Bader, R Kang, K

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Publication Type:: Conference Proceeding
Citation:: Proceedings of the 14th International Conference WWW/Internet 2015, 2015, pp. 38 - 46
Issue Date:: 2015-01-01

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Field	Value	Language
dc.contributor.author	Bader, R	en_US
dc.contributor.author	Kang, K https://orcid.org/0000-0003-4252-9802	en_US
dc.date.issued	2015-01-01	en_US
dc.identifier.citation	Proceedings of the 14th International Conference WWW/Internet 2015, 2015, pp. 38 - 46	en_US
dc.identifier.isbn	9789898533449	en_US
dc.identifier.uri	http://hdl.handle.net/10453/37700
dc.description.abstract	© 2015. This paper is part of a research work that aims to gain further understanding of how to assess and valuate social media enterprises, and reveal factors that correlate with either high or low valuations of social enterprises. This paper will cover the part of the research focusing on economic value creation. This paper will explore and compare different models developed to generate this sort of value. The work has identified the main strengths and weaknesses within these models. It also highlighted the differences and similarities between them. Advertising VC model was the most adapted and used model within SMEs. Based on these findings, recommendation on how to improve the current VC models and how they can affect the valuation of the social media enterprise will be provided in future work.	en_US
dc.relation.ispartof	Proceedings of the 14th International Conference WWW/Internet 2015	en_US
dc.title	Evolving social media: A look at the development of value creation models	en_US
dc.type	Conference Proceeding
utslib.for	0806 Information Systems	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Professional Practice and Leadership
pubs.organisational-group	/University of Technology Sydney/Strength - CAMGIS - Centre for Advanced Modelling and Geospatial lnformation Systems
pubs.organisational-group	/University of Technology Sydney/Strength - HCTD - Human Centred Technology Design
pubs.organisational-group	/University of Technology Sydney/Students
utslib.copyright.status	closed_access
pubs.publication-status	Published	en_US

Abstract:

© 2015. This paper is part of a research work that aims to gain further understanding of how to assess and valuate social media enterprises, and reveal factors that correlate with either high or low valuations of social enterprises. This paper will cover the part of the research focusing on economic value creation. This paper will explore and compare different models developed to generate this sort of value. The work has identified the main strengths and weaknesses within these models. It also highlighted the differences and similarities between them. Advertising VC model was the most adapted and used model within SMEs. Based on these findings, recommendation on how to improve the current VC models and how they can affect the valuation of the social media enterprise will be provided in future work.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/37700