New Perspectives on Personalised Search Results: Expertise and Institutionalisation
- Publication Type:
- Journal Article
- Citation:
- Australian Academic and Research Libraries, 2015, 46 (4), pp. 277 - 290
- Issue Date:
- 2015-10-02
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© 2015 Australian Library & Information Association. Embedded in literature about the personalisation of search engine results, one can see the sociological idea that institutionalised ideas and practices, filtered down from expert knowledge, have constructed the way that people understand information search, that personalised search engines have become acknowledged as socially accepted sources of knowledge and that their discursive practices are becoming dominant. This interpretivist study of 13 Google users sought to investigate how young people perceive personalisation of search results by Google and includes a focus on the information search strategies they used to identify quality and authority in personalised information. Through this, it explores processes of the institutionalisation of expertise. The results from this study demonstrate that although Google is becoming institutionalised as a source of expertise, users significantly control the way they use search results and conceptualise the authority of these results.
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