Detecting frauds in online advertising systems

Mittal, S; Gupta, R; Mohania, M; Gupta, SK; Iwaihara, M; Dillon, TS

Detecting frauds in online advertising systems

Mittal, S Gupta, R Mohania, M Gupta, SK Iwaihara, M Dillon, TS

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Publisher:: Springer-Verlag Berlin
Publication Type:: Journal Article
Citation:: E-Commerce And Web Technologies, Proceedings, Lecture Notes in Computer Science, 2006, 4082 pp. 222 - 231
Issue Date:: 2006-01

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Field	Value	Language
dc.contributor.author	Mittal, S	en_US
dc.contributor.author	Gupta, R	en_US
dc.contributor.author	Mohania, M	en_US
dc.contributor.author	Gupta, SK	en_US
dc.contributor.author	Iwaihara, M	en_US
dc.contributor.author	Dillon, TS	en_US
dc.date.issued	2006-01	en_US
dc.identifier.citation	E-Commerce And Web Technologies, Proceedings, Lecture Notes in Computer Science, 2006, 4082 pp. 222 - 231	en_US
dc.identifier.issn	0302-9743	en_US
dc.identifier.uri	http://hdl.handle.net/10453/4000
dc.description.abstract	Online advertising is aimed to promote and sell products and services of various companies in the global market through internet. In 2005, it was estimated that companies spent $10B in web advertisements, and it is expected to grow by 25-30% in the next	en_US
dc.publisher	Springer-Verlag Berlin	en_US
dc.relation.ispartof	E-Commerce And Web Technologies, Proceedings, Lecture Notes in Computer Science	en_US
dc.relation.isbasedon	10.1142/9789812774262_0029	en_US
dc.subject.classification	Artificial Intelligence & Image Processing	en_US
dc.title	Detecting frauds in online advertising systems	en_US
dc.type	Journal Article
utslib.citation.volume	4082	en_US
utslib.for	0801 Artificial Intelligence and Image Processing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Software
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.volume	4082	en_US

Abstract:

Online advertising is aimed to promote and sell products and services of various companies in the global market through internet. In 2005, it was estimated that companies spent $10B in web advertisements, and it is expected to grow by 25-30% in the next

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/4000