Detecting frauds in online advertising systems

Springer-Verlag Berlin
Publication Type:
Journal Article
E-Commerce And Web Technologies, Proceedings, Lecture Notes in Computer Science, 2006, 4082 pp. 222 - 231
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Online advertising is aimed to promote and sell products and services of various companies in the global market through internet. In 2005, it was estimated that companies spent $10B in web advertisements, and it is expected to grow by 25-30% in the next
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