The public opposition to university deregulation

Australia and New Zealand Marketing Academy
Publication Type:
Conference Proceeding
Innovation and Growth Strategies in Marketing, 2015, pp. 830 - 837
Issue Date:
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This study examines findings from recent surveys conducted to understand public opinion towards the Federal government’s proposed changes to higher education. Frequently labelled ‘deregulation’, these changes include modifications to the HECS-HELP system, government funding reductions, and provision for universities to determine tuition fees for domestic students. Our research shows that public opinion amongst those familiar with universities strongly oppose deregulation and will impact voting behaviour. The overwhelming feedback is to maintain the existing HECS-HELP system, with possible modifications in the form of flexible repayment parameters and refined tuition bands. With such negative market responses, this study indicates a potential higher education policy failure. However, our findings also indicate alternative policy changes to appease public expectations
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