Understanding Problem Framing through research into Metaphors

Publisher:
IADSR
Publication Type:
Conference Proceeding
Citation:
IASDR 2015: Interplay Proceedings, 2015, pp. 1656 - 1671
Issue Date:
2015-11-02
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In problem framing, designers produce frames, or a new perspective on a situation, that help to create a novel standpoint from which a problem situation may be tackled. Recently, there is an increase in the popularity of design as a problem solving and innovation approach outside of the traditional design field. This leads to new demands for explicit frame creation instructions and tools. However, most researchers studied the use of frames and processes around problem frames but not where frames come from. So, there is a need for a better understanding of problem framing. In this paper we propose the study of metaphor as a way to improve our understanding of problem framing. This approach opens up the rich knowledge base of metaphor research to help illuminate the ‘mysterious’ problem framing process. Base on this initial study of selected metaphor theories; we have developed a typology of metaphors that illuminates how metaphorical problem frames are created.
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