Mentors, catalysts and provocateurs: The changing role for designers in the shift to design integrated business
- Publication Type:
- Creative Business in Australia: Learnings from the Creative Industries Innovation Centre 2009-2015, 2015, pp. 113 - 127
- Issue Date:
Designers are key to enabling Australian companies to transform and compete through the process of design-led innovation. Beyond the development of new products and services, and the creation of graphics and communications, there is an untapped role for designers to work with industry at a strategic level as either 'catalysts' or 'mentors' to embed design-led innovation practices. This chapter examines this opportunity, outlines the capabilities of emerging design roles and considers the potential impact on the broader professional discipline of design.
Please use this identifier to cite or link to this item: