Mentors, catalysts and provocateurs: The changing role for designers in the shift to design integrated business

Bucolo, S

Mentors, catalysts and provocateurs: The changing role for designers in the shift to design integrated business

Bucolo, S

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Publisher:: UTSePress
Publication Type:: Chapter
Citation:: Creative Business in Australia: Learnings from the Creative Industries Innovation Centre 2009-2015, 2015, pp. 113 - 127
Issue Date:: 2015

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Field	Value	Language
dc.contributor.author	Bucolo, S https://orcid.org/0000-0002-4195-4500	en_US
dc.contributor.editor	Anderson, L	en_US
dc.contributor.editor	Ashton, P	en_US
dc.contributor.editor	Colley, L	en_US
dc.date.issued	2015	en_US
dc.identifier.citation	Creative Business in Australia: Learnings from the Creative Industries Innovation Centre 2009-2015, 2015, pp. 113 - 127	en_US
dc.identifier.isbn	9780992451837	en_US
dc.identifier.uri	http://hdl.handle.net/10453/40985
dc.description.abstract	Designers are key to enabling Australian companies to transform and compete through the process of design-led innovation. Beyond the development of new products and services, and the creation of graphics and communications, there is an untapped role for designers to work with industry at a strategic level as either 'catalysts' or 'mentors' to embed design-led innovation practices. This chapter examines this opportunity, outlines the capabilities of emerging design roles and considers the potential impact on the broader professional discipline of design.	en_US
dc.publisher	UTSePress	en_US
dc.relation.ispartof	Creative Business in Australia: Learnings from the Creative Industries Innovation Centre 2009-2015	en_US
dc.relation.isbasedon	10.5130/978-0-9924518-2-0	en_US
dc.title	Mentors, catalysts and provocateurs: The changing role for designers in the shift to design integrated business	en_US
dc.type	Chapter
utslib.location	Sydney	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/DVC (Corporate Services)
pubs.organisational-group	/University of Technology Sydney/DVC (International)
pubs.organisational-group	/University of Technology Sydney/e-Press
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/School of Communication
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
pubs.organisational-group	/University of Technology Sydney/Strength - DIRC - Design Innovation Research Centre
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Sydney	en_US
pubs.publication-status	Published	en_US

Abstract:

Designers are key to enabling Australian companies to transform and compete through the process of design-led innovation. Beyond the development of new products and services, and the creation of graphics and communications, there is an untapped role for designers to work with industry at a strategic level as either 'catalysts' or 'mentors' to embed design-led innovation practices. This chapter examines this opportunity, outlines the capabilities of emerging design roles and considers the potential impact on the broader professional discipline of design.

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http://hdl.handle.net/10453/40985