Mentors, catalysts and provocateurs: The changing role for designers in the shift to design integrated business

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Creative Business in Australia: Learnings from the Creative Industries Innovation Centre 2009-2015, 2015, pp. 113 - 127
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Designers are key to enabling Australian companies to transform and compete through the process of design-led innovation. Beyond the development of new products and services, and the creation of graphics and communications, there is an untapped role for designers to work with industry at a strategic level as either 'catalysts' or 'mentors' to embed design-led innovation practices. This chapter examines this opportunity, outlines the capabilities of emerging design roles and considers the potential impact on the broader professional discipline of design.
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