Examining Web Content Accessibility of E-Commerce Websites across Cultures

Publisher:
ARRAY Development
Publication Type:
Journal Article
Citation:
Journal of Internet Banking and Commerce, 2014, 19 (3), pp. 1 - 13 (13)
Issue Date:
2014
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In recent years online shopping has grown significantly. Due to the rapid growth of technology, companies also continuing to extend the functionality of their e-business websites. In particular, web design in Business-to-Consumer (B2C) e-commerce. It is also important for B2C websites to adopt web accessibility such as the Web Content Accessibility Guidelines (WCAG) to increase user satisfaction of all ages and with disabilities. This study analysed 46 Australian and Pakistani B2C websites in accordance to Web Content Accessibility Guidelines (WCAG 2.0) using an online self-evaluation accessibility web service “A-Checker”. To test for the differences an independent sample t-statistics was conducted. In general, the result shows that B2C websites are not paying attention to web accessibility. However, there is a need for web accessibility in B2C e-commerce websites across cultures.
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