De-Stabilzing the Frame: The transitional and transformative nature of the image within fashion practice

Publisher:
Polimoda and IFFTI
Publication Type:
Conference Proceeding
Citation:
Program of paper presentations, 2015, pp. 14 - 18
Issue Date:
2015
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The aim of this paper is to explore the nature and potential that the ‘framing’ of fashion can have in relation to the fashion image and to the fashion process itself. The ‘frame’ or approach to ‘framing’ that currently exists within a fashion context (in relation to large scale industry) can be understood within three main areas: industry, imagery and garment. Industry in terms of seasons, production and retail structures; ‘imagery’ in terms of editorial, campaign or presentation; and in terms of the ‘framing’ of the fashion garment itself, guided by gender, size and designated style.
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