Ambassadors of knowledge sharing: Co-produced travel information through tourist-local social media exchange

Edwards, D; Cheng, M; Wong, IKA; Zhang, J; Wu, Q

Ambassadors of knowledge sharing: Co-produced travel information through tourist-local social media exchange

Edwards, D

Cheng, M

Wong, IKA Zhang, J

Wu, Q

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Publication Type:: Journal Article
Citation:: International Journal of Contemporary Hospitality Management, 2017, 29 (2), pp. 690 - 708
Issue Date:: 2017-01-01

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Field	Value	Language
dc.contributor.author	Edwards, D https://orcid.org/0000-0002-8345-9700	en_US
dc.contributor.author	Cheng, M https://orcid.org/0000-0003-3706-3374	en_US
dc.contributor.author	Wong, IKA	en_US
dc.contributor.author	Zhang, J https://orcid.org/0000-0002-7240-3541	en_US
dc.contributor.author	Wu, Q https://orcid.org/0000-0001-5641-2483	en_US
dc.date.available	2020-05-25T19:04:57Z
dc.date.issued	2017-01-01	en_US
dc.identifier.citation	International Journal of Contemporary Hospitality Management, 2017, 29 (2), pp. 690 - 708	en_US
dc.identifier.issn	0959-6119	en_US
dc.identifier.uri	http://hdl.handle.net/10453/84735
dc.description.abstract	© 2017, © Emerald Publishing Limited. Purpose: The aim of this study is to understand the knowledge-sharing structure and co-production of trip-related knowledge through online travel forums. Design/methodology/approach: The travel forum threads were collected from TripAdvisor’s Sydney travel forum for the period from 2010 to 2014, which contains 115,847 threads from 8,346 conversations. The data analytical technique was based on a novel methodological approach – visual analytics, including semantic pattern generation and network analysis. Findings: Findings indicate that the knowledge structure is created by community residents who camouflage as local experts and serve as ambassadors of a destination. The knowledge structure presents collective intelligence co-produced by community residents and tourists. Further findings reveal how these community residents associate with each other and form a knowledge repertoire with information covering various travel domain areas. Practical implications: The study offers valuable insights to help destination-management organizations and tour operators identify existing and emerging tourism issues to achieve a competitive destination advantage. Originality/value: This study highlights the process of social media mediated travel knowledge co-production. It also discovers how community residents engage in reaching out to tourists by camouflaging as ordinary users.	en_US
dc.relation	http://purl.org/au-research/grants/arc/DP0452657
dc.relation.ispartof	International Journal of Contemporary Hospitality Management	en_US
dc.relation.isbasedon	10.1108/IJCHM-10-2015-0607	en_US
dc.subject.classification	Sport, Leisure & Tourism	en_US
dc.title	Ambassadors of knowledge sharing: Co-produced travel information through tourist-local social media exchange	en_US
dc.type	Journal Article
utslib.citation.volume	2	en_US
utslib.citation.volume	29	en_US
utslib.for	1504 Commercial Services	en_US
utslib.for	1506 Tourism	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Management Discipline
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Electrical and Data Engineering
pubs.organisational-group	/University of Technology Sydney/Strength - GBDTC - Global Big Data Technologies
pubs.organisational-group	/University of Technology Sydney/Strength - INEXT - Innovation in IT Services and Applications
utslib.copyright.status	open_access
pubs.issue	2	en_US
pubs.publication-status	Published	en_US
pubs.volume	29	en_US

Abstract:

© 2017, © Emerald Publishing Limited. Purpose: The aim of this study is to understand the knowledge-sharing structure and co-production of trip-related knowledge through online travel forums. Design/methodology/approach: The travel forum threads were collected from TripAdvisor’s Sydney travel forum for the period from 2010 to 2014, which contains 115,847 threads from 8,346 conversations. The data analytical technique was based on a novel methodological approach – visual analytics, including semantic pattern generation and network analysis. Findings: Findings indicate that the knowledge structure is created by community residents who camouflage as local experts and serve as ambassadors of a destination. The knowledge structure presents collective intelligence co-produced by community residents and tourists. Further findings reveal how these community residents associate with each other and form a knowledge repertoire with information covering various travel domain areas. Practical implications: The study offers valuable insights to help destination-management organizations and tour operators identify existing and emerging tourism issues to achieve a competitive destination advantage. Originality/value: This study highlights the process of social media mediated travel knowledge co-production. It also discovers how community residents engage in reaching out to tourists by camouflaging as ordinary users.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/43527