Affective colour

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Journal Article
Architectural Theory Review, 2014, 19 (2), pp. 203 - 220
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© 2015 © 2015 Taylor & Francis. Digital technologies demand a transformation in the disciplinary ambitions guiding the architectural design process. The potential of these technologies lies in the almost endless capacity to translate hard materiality into fluid data flows. Yet, their architectural application is so wedded to the issue of form that colour remains a secondary design concern. The continuing relegation of colour to a secondary design issue perpetuates a longstanding theoretical paradox. On the one hand, digital architecture encourages formal investigations into the tectonics of the surface. On the other, by austerely rejecting colour, digital architecture implicitly perpetuates a prejudice against the appearance of that same surface. This paper aims to dissect this disciplinary prejudice in order to open the field to digital techniques that use colour as an integral part of the generative design process.
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