Aquatic product consumption patterns and perceptions among the Chinese middle class

Fabinyi, M; Liu, N; Song, Q; Li, R

Aquatic product consumption patterns and perceptions among the Chinese middle class

Fabinyi, M

Liu, N Song, Q Li, R

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Publication Type:: Journal Article
Citation:: Regional Studies in Marine Science, 2016, 7 pp. 1 - 9
Issue Date:: 2016-09-01

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Field	Value	Language
dc.contributor.author	Fabinyi, M https://orcid.org/0000-0001-5293-4081	en_US
dc.contributor.author	Liu, N	en_US
dc.contributor.author	Song, Q	en_US
dc.contributor.author	Li, R	en_US
dc.date.issued	2016-09-01	en_US
dc.identifier.citation	Regional Studies in Marine Science, 2016, 7 pp. 1 - 9	en_US
dc.identifier.uri	http://hdl.handle.net/10453/43978
dc.description.abstract	© 2016 Elsevier B.V. The Chinese market for aquatic products is the largest in the world, and growing rapidly. An increasingly large proportion of Chinese aquatic product consumption is coming from imported sources, making the market of high significance not only for stakeholders in China, but from around the world. Yet little is understood about the key characteristics of this market. In this paper we surveyed 300 middle-class urban consumers of aquatic products in Beijing and Shanghai about patterns of aquatic product consumption and attitudes towards sustainability. We asked about the major types of aquatic products consumed, the forms of aquatic products consumed, the different types of venues aquatic products are consumed in, the purchasing location of aquatic products, and the different types of motivation behind aquatic product consumption. We also examined awareness of and attitudes towards a range of public awareness campaigns on environmentalism, understandings of the endangered status of different types of aquatic products, and attitudes towards a range of topics related to sustainability and consumption. Our results indicate limited levels of awareness on a range of issues to do with sustainability among urban middle-class Chinese consumers. Education level was closely correlated with support for Marine Stewardship Council concepts and environmental advertisements. Our results highlight some of the opportunities and challenges faced by both government and market actors in improving sustainability in the Chinese consumer market.	en_US
dc.relation.ispartof	Regional Studies in Marine Science	en_US
dc.relation.isbasedon	10.1016/j.rsma.2016.01.013	en_US
dc.title	Aquatic product consumption patterns and perceptions among the Chinese middle class	en_US
dc.type	Journal Article
utslib.citation.volume	7	en_US
utslib.for	1608 Sociology	en_US
utslib.for	0405 Oceanography	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/School of Communication
utslib.copyright.status	closed_access
pubs.publication-status	Published	en_US
pubs.volume	7	en_US

Abstract:

© 2016 Elsevier B.V. The Chinese market for aquatic products is the largest in the world, and growing rapidly. An increasingly large proportion of Chinese aquatic product consumption is coming from imported sources, making the market of high significance not only for stakeholders in China, but from around the world. Yet little is understood about the key characteristics of this market. In this paper we surveyed 300 middle-class urban consumers of aquatic products in Beijing and Shanghai about patterns of aquatic product consumption and attitudes towards sustainability. We asked about the major types of aquatic products consumed, the forms of aquatic products consumed, the different types of venues aquatic products are consumed in, the purchasing location of aquatic products, and the different types of motivation behind aquatic product consumption. We also examined awareness of and attitudes towards a range of public awareness campaigns on environmentalism, understandings of the endangered status of different types of aquatic products, and attitudes towards a range of topics related to sustainability and consumption. Our results indicate limited levels of awareness on a range of issues to do with sustainability among urban middle-class Chinese consumers. Education level was closely correlated with support for Marine Stewardship Council concepts and environmental advertisements. Our results highlight some of the opportunities and challenges faced by both government and market actors in improving sustainability in the Chinese consumer market.

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http://hdl.handle.net/10453/43978