Servicing growth in established SME creative industries businesses: Evidence from the Creative Industries Innovation Centre's client-businesses and Business Advisers

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Creative Business in Australia: Learnings from the Creative Industries Innovation Centre, 2015, pp. 193 - 209
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From 2009 to 2015 the Creative Industries Innovation Centre (CIIC) undertook 750 Business Reviews of small to medium-sized creative enterprises with a turnover of $1 million or more and at least three years of trading. This chapter draws upon a 2014 survey of those client-businesses and interviews with CIIC creative industries Business Advisers to explore the priorities for established creative businesses around growth and market development; internal capabilities in the areas of human resource management and sales and marketing; and their perspectives on the gap for government service interventions.
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