Combining amenity with experience: Exploring the hidden capital of a winescape experience

Publisher:
Sage
Publication Type:
Journal Article
Citation:
Tourism Economics: the business and finance of tourism and recreation, 2017, 23 (5), pp. 1076 - 1095 (19)
Issue Date:
2017-03-01
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Industry and government bodies have recommended augmentation of traditional production and marketing techniques as ways of increasing an industry’s profitability. This paper values the amenity of the wine industry, a sensory experience that provides an array of opportunities both culturally to the tourist and economically to many regions across the world. Using the wine industry in the Central West region of New South Wales, Australia we use Input-Output analysis to assess the economic impacts of this industry and the amenity hidden within. Not only does the industry provide jobs and commerce supporting local prosperity, it also supplies a mixed production and consumption amenity from an agricultural product that meets the tourist’s leisure desire – an amenity that transcends from its origin in the vineyard to its destination at the table.
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