Assessing web content accessibility of E-commerce websites for people with disabilities

Publication Type:
Conference Proceeding
25th International Conference on Information Systems Development, ISD 2016, 2016, pp. 466 - 475
Issue Date:
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In recent years online shopping has grown significantly. Due to the rapid growth of technology, companies also continuing to extend the functionality and design of their Business-to-Consumer (B2C) e-business websites. However, it is also important to adopt web accessibility such as the Web Content Accessibility Guidelines in B2C websites to increase the consumer's satisfaction of all ages and with disabilities. This study analyses 30 Australian B2C websites in accordance to Web Content Accessibility Guidelines (WCAG 2.0) using an automated web service. The result shows that B2C websites in Australia are not paying attention to web accessibility for people with disabilities. However, e-commerce will succeed in meeting WCAG 2.0 by making B2C e-commerce websites accessible to consumer of all ages and with disabilities. Recommendations are proposed in order to improve web accessibility for people with sensory (hearing and vision), motor (limited use of hands) and cognition (language and learning) disabilities in B2C e-commerce websites.
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