Seeing benevolently: Representational politics and digital race formation on ethnic food tour webpages

Flowers, R; Swan, E

Seeing benevolently: Representational politics and digital race formation on ethnic food tour webpages

Flowers, R

Swan, E

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Publication Type:: Journal Article
Citation:: Geoforum, 2017, 84 pp. 206 - 217
Issue Date:: 2017-08-01

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Field	Value	Language
dc.contributor.author	Flowers, R https://orcid.org/0000-0001-9532-9770	en_US
dc.contributor.author	Swan, E https://orcid.org/0000-0002-4422-807X	en_US
dc.date.available	2020-05-25T19:09:01Z
dc.date.issued	2017-08-01	en_US
dc.identifier.citation	Geoforum, 2017, 84 pp. 206 - 217	en_US
dc.identifier.issn	0016-7185	en_US
dc.identifier.uri	http://hdl.handle.net/10453/53620
dc.description.abstract	© 2016 Elsevier Ltd The aim of this paper is to extend studies of food media and racialisation by applying Nakamura's (2002, 2008) concepts of digital race formation and cybertype to the webpages of an ethnic food tour in southwestern Sydney. Whilst the literature on food media, and racialisation and food practices are burgeoning, little attention to date has been given to racialization and gendering on food websites, and particularly those for social enterprises, which have hybrid commercial and social aims. Given that Nakamura has focused on a range of new media but not webpages, we draw on analytic frameworks on visual racism from Van Leeuwen (2008) and interactivity and aesthetics by Adami (2014, 2015) to provide a detailed case study analysis of how the visual and verbal meaning-making strategies and the technological affordance of interactivity produce racialised and gendered cybertyping and Othering. Our analysis shows that racialised femininity is deployed to touristify a region seen by racist media to be criminalised, masculine and foreign. We conclude by arguing that methods for analysing meaning-making strategies in new media need to be developed in food studies and that food social enterprises should see their representational work as part of their social mission.	en_US
dc.relation.ispartof	Geoforum	en_US
dc.relation.isbasedon	10.1016/j.geoforum.2016.07.012	en_US
dc.subject.classification	Geography	en_US
dc.title	Seeing benevolently: Representational politics and digital race formation on ethnic food tour webpages	en_US
dc.type	Journal Article
utslib.citation.volume	84	en_US
utslib.for	MD Multidisciplinary	en_US
utslib.for	16 Studies in Human Society	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/e-Press
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Strength - CMOS - Centre for Management and Organisation Studies
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
utslib.copyright.status	open_access
pubs.publication-status	Published	en_US
pubs.volume	84	en_US

Abstract:

© 2016 Elsevier Ltd The aim of this paper is to extend studies of food media and racialisation by applying Nakamura's (2002, 2008) concepts of digital race formation and cybertype to the webpages of an ethnic food tour in southwestern Sydney. Whilst the literature on food media, and racialisation and food practices are burgeoning, little attention to date has been given to racialization and gendering on food websites, and particularly those for social enterprises, which have hybrid commercial and social aims. Given that Nakamura has focused on a range of new media but not webpages, we draw on analytic frameworks on visual racism from Van Leeuwen (2008) and interactivity and aesthetics by Adami (2014, 2015) to provide a detailed case study analysis of how the visual and verbal meaning-making strategies and the technological affordance of interactivity produce racialised and gendered cybertyping and Othering. Our analysis shows that racialised femininity is deployed to touristify a region seen by racist media to be criminalised, masculine and foreign. We conclude by arguing that methods for analysing meaning-making strategies in new media need to be developed in food studies and that food social enterprises should see their representational work as part of their social mission.

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http://hdl.handle.net/10453/53620