Practices of media sport: Everyday experience and audience innovation

Meese, J; Podkalicka, A

Practices of media sport: Everyday experience and audience innovation

Meese, J

Podkalicka, A

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Publication Type:: Journal Article
Citation:: Media International Australia, 2015, (155), pp. 89 - 98
Issue Date:: 2015-05-01

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Field	Value	Language
dc.contributor.author	Meese, J https://orcid.org/0000-0003-1910-6166	en_US
dc.contributor.author	Podkalicka, A	en_US
dc.date.issued	2015-05-01	en_US
dc.identifier.citation	Media International Australia, 2015, (155), pp. 89 - 98	en_US
dc.identifier.issn	1329-878X	en_US
dc.identifier.uri	http://hdl.handle.net/10453/69279
dc.description.abstract	Media sport has a long history as a significant site of media innovation, and existing work in media and cultural studies has explored how media sport, technological innovation and regulatory frameworks interact. However, this work often focuses on how major actors such as broadcasting organisations, sporting bodies and telecommunications companies mediate sport. As a complementary strategy to this 'top-down' analysis, we approach media sport through the lens of practice, which allows us to understand everyday forms of engagement with, and consumption of, media sport in a clearer fashion. The article analyses existing policy discourses and social commentaries centred on the targeted 'high-quality' or 'high-tech technological' innovation, and argues that users of sports media are also motivated by series of cultural rewards and varied tradeoffs that do not map neatly onto industrial categories of quality or media consumption trends.	en_US
dc.relation.ispartof	Media International Australia	en_US
dc.title	Practices of media sport: Everyday experience and audience innovation	en_US
dc.type	Journal Article
utslib.citation.volume	155	en_US
utslib.for	2001 Communication and Media Studies	en_US
utslib.for	20 Language, Communication and Culture	en_US
utslib.for	16 Studies in Human Society	en_US
utslib.for	19 Studies in Creative Arts and Writing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/IKM and Digital Studies Program
utslib.copyright.status	open_access
pubs.issue	155	en_US
pubs.publication-status	Published	en_US

Abstract:

Media sport has a long history as a significant site of media innovation, and existing work in media and cultural studies has explored how media sport, technological innovation and regulatory frameworks interact. However, this work often focuses on how major actors such as broadcasting organisations, sporting bodies and telecommunications companies mediate sport. As a complementary strategy to this 'top-down' analysis, we approach media sport through the lens of practice, which allows us to understand everyday forms of engagement with, and consumption of, media sport in a clearer fashion. The article analyses existing policy discourses and social commentaries centred on the targeted 'high-quality' or 'high-tech technological' innovation, and argues that users of sports media are also motivated by series of cultural rewards and varied tradeoffs that do not map neatly onto industrial categories of quality or media consumption trends.

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http://hdl.handle.net/10453/69279