Dissecting group identity in MMOs

Pisan, Y

Dissecting group identity in MMOs

Pisan, Y

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Publication Type:: Conference Proceeding
Citation:: 3rd International North-American Conference on Intelligent Games and Simulation, Game-On 'NA 2007, 2007, pp. 67 - 69
Issue Date:: 2007-01-01

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Field	Value	Language
dc.contributor.author	Pisan, Y https://orcid.org/0000-0002-9043-5803	en_US
dc.date.issued	2007-01-01	en_US
dc.identifier.citation	3rd International North-American Conference on Intelligent Games and Simulation, Game-On 'NA 2007, 2007, pp. 67 - 69	en_US
dc.identifier.uri	http://hdl.handle.net/10453/7738
dc.description.abstract	Massively Multiplayer Online Games continue to grow and attract millions of players. While it is generally agreed that the social aspect of MMOs differentiate them from other games, it remains unclear what factors of socialization attract users. We examine group identity in the context of one of the largest MMOs, World of Warcraft, explore how cognitive, behavioural and affective components are exhibited in a guild environment and contribute to a group identity.	en_US
dc.relation.ispartof	3rd International North-American Conference on Intelligent Games and Simulation, Game-On 'NA 2007	en_US
dc.title	Dissecting group identity in MMOs	en_US
dc.type	Conference Proceeding
utslib.for	190202 Computer Gaming and Animation	en_US
utslib.for	080602 Computer-Human Interaction	en_US
dc.location.activity	University of Florida, Gainesville, USA	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Software
pubs.organisational-group	/University of Technology Sydney/Strength - HCTD - Human Centred Technology Design
utslib.copyright.status	open_access
pubs.publication-status	Published	en_US

Abstract:

Massively Multiplayer Online Games continue to grow and attract millions of players. While it is generally agreed that the social aspect of MMOs differentiate them from other games, it remains unclear what factors of socialization attract users. We examine group identity in the context of one of the largest MMOs, World of Warcraft, explore how cognitive, behavioural and affective components are exhibited in a guild environment and contribute to a group identity.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/7738