Online questionnaires and interviews as a successful tool to explore foreign sports fandom

Publisher:
IGI Global
Publication Type:
Chapter
Citation:
Kerr Anthony 2009, 'Online questionnaires and interviews as a successful tool to explore foreign sports fandom', in http://dx.doi.org/10.4018/978-1-60566-406-4.ch014 (ed.), IGI Global, USA, pp. 228-244.
Issue Date:
2009
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Globalisation and advances in communications technology have greatly expanded the potential marketplace for professional teams, especially for those sports internationally popular. As a result, many team brands profit from millions of satellite fans, or supporters, worldwide. However, the reasons satellite supporters identify with their team remain largely unexplored. Therefore, this chapter describes three studies designed to examine the team identification of these supporters and highlights how mixed methods can be successfully employed online to engage with distant sports fans.
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