Online questionnaires and interviews as a successful tool to explore foreign sports fandom

Kerr, A

Online questionnaires and interviews as a successful tool to explore foreign sports fandom

Kerr, A

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Publisher:: IGI Global
Publication Type:: Chapter
Citation:: Kerr Anthony 2009, 'Online questionnaires and interviews as a successful tool to explore foreign sports fandom', in http://dx.doi.org/10.4018/978-1-60566-406-4.ch014 (ed.), IGI Global, USA, pp. 228-244.
Issue Date:: 2009

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Field	Value	Language
dc.contributor.author	Kerr, A	en_US
dc.contributor.editor	Pope, NK L1; Kuhn KL; Forster, JJ	en_US
dc.date.accessioned	2010-05-28T09:39:42Z
dc.date.available	2010-05-28T09:39:42Z
dc.date.issued	2009	en_US
dc.identifier	2008005668	en_US
dc.identifier.citation	Kerr Anthony 2009, 'Online questionnaires and interviews as a successful tool to explore foreign sports fandom', in http://dx.doi.org/10.4018/978-1-60566-406-4.ch014 (ed.), IGI Global, USA, pp. 228-244.	en_US
dc.identifier.issn	9781605664064	en_US
dc.identifier.other	B1	en_US
dc.identifier.uri	http://hdl.handle.net/10453/7998
dc.description.abstract	Globalisation and advances in communications technology have greatly expanded the potential marketplace for professional teams, especially for those sports internationally popular. As a result, many team brands profit from millions of satellite fans, or supporters, worldwide. However, the reasons satellite supporters identify with their team remain largely unexplored. Therefore, this chapter describes three studies designed to examine the team identification of these supporters and highlights how mixed methods can be successfully employed online to engage with distant sports fans.	en_US
dc.publisher	IGI Global	en_US
dc.relation.ispartof	Digital Sport for Performance Enhancement and Competitive Evolution: Intelligent Gaming Technologies	en_US
dc.relation.ispartof	Verified OK	en_US
dc.relation.isbasedon	http://dx.doi.org/10.4018/978-1-60566-406-4.ch014	en_US
dc.subject.classification	Sport and Leisure Management	en_US
dc.title	Online questionnaires and interviews as a successful tool to explore foreign sports fandom	en_US
dc.type	Chapter
utslib.location	USA	en_US
utslib.citation.startpage	228	en_US
utslib.citation.endpage	244	en_US
utslib.identifier.org	BUS.School of Leisure, Sport and Tourism	en_US
utslib.for	150404	en_US
utslib.percentage	100	en_US
utslib.citation.edition	1	en_US
utslib.copyright.status	closed_access
pubs.declined	1970-01-01T00:00:00.0+1000

Abstract:

Globalisation and advances in communications technology have greatly expanded the potential marketplace for professional teams, especially for those sports internationally popular. As a result, many team brands profit from millions of satellite fans, or supporters, worldwide. However, the reasons satellite supporters identify with their team remain largely unexplored. Therefore, this chapter describes three studies designed to examine the team identification of these supporters and highlights how mixed methods can be successfully employed online to engage with distant sports fans.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/7998