From Paratext to Primary Text: New opportunities for designers with print-on-demand publishing

Publication Type:
Journal Article
Citation:
Logos, 2016, 27 (1), pp. 22 - 30
Issue Date:
2016-06-07
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This paper demonstrates how involving a designer from the start of a publishing project can shift the way books are conceived and produced. It references Gerard Genette’s paratextual theory to explain how designers might transition from generating the material paratext for a book (cover and internal design/typesetting) to collaborating with writers on the development of the primary text (the content of the book). Using the print-on-demand book Analogue Bodies as a case study, the article describes how emerging digital communication, design, and production tools allow designers to collaborate with writers in more experimental ways.
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