The lure of the city, the possibilities of the village: crowdsourcing graphic designers in Indonesia

Publication Type:
Conference Proceeding
Citation:
Cumulus Working Papers 33/16: Cumulus Hong Kong 2016 – Open Design for E-very-thing, 2017
Issue Date:
2017-04-26
Full metadata record
Files in This Item:
Filename Description Size
cumulus_hong_kong_2016-crosby.pdfPublished version211.07 kB
Adobe PDF
Indonesia provides an enormous number of world’s design- ers, many of them as subscribers to world’s major design-task marketplaces, 99designs.com. Somewhat surprisingly, many of these designers are not located in cities and many have no formal training in design. They are linked to the global design profession, through crowdsourcing platforms. These kinds of platforms offer advantages both to clients and designers, saving energy resourc- es and costs. In addition, they potentially lessen the pressures of urbanisation, an increasingly ‘wicked’ problem as Indonesia’s economy develops, population increases and natural resources are depleted. But this kind of employment is also provoking strong reactions from professional designers and design organisations in Indonesia. This paper traces those reactions and argues for more sensitivity in global design discourse to how the profession plays out in local contexts. In this paper we present research into emerging design practices in Indonesia and their links to crowdsourcing platforms. In doing so, we open up the process of innovation to a diversity of actors who encounter and engage design processes in a variety of ways. We look at open modes of design production that do not privilege the big city and that provide new platforms for public participation in the challenges of our time.
Please use this identifier to cite or link to this item: