Fighting a Lost Campaign: Austac and Australia's Advertising Industry

Crawford, R

Fighting a Lost Campaign: Austac and Australia's Advertising Industry

Crawford, R

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Publisher:: Carfax
Publication Type:: Journal Article
Citation:: Media History, 2006, 12 (1), pp. 61 - 76
Issue Date:: 2006-01

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Field	Value	Language
dc.contributor.author	Crawford, R https://orcid.org/0000-0003-2404-641X	en_US
dc.date.issued	2006-01	en_US
dc.identifier.citation	Media History, 2006, 12 (1), pp. 61 - 76	en_US
dc.identifier.issn	1368-8804	en_US
dc.identifier.uri	http://hdl.handle.net/10453/979
dc.description.abstract	`Politics, culture, and technology, claims Juliann Sivulka, `helped shape advertising in the 1960s (290). In the United States, this combination of influences gave rise to the so called Creative Revolution. This Revolution within advertising ranks produced advertisements that utilised `creative playfulness . . . to make the receiver feel better about advertising (Heller). Avis famous confession `Avis is only No.2 . . . we try harder and Volkswagens tongue in cheek advertisements illustrated how `scientific methods gave way to inspiration, intuition, and creativity (Sivulka 302). However, the changes did not stop there. As Thomas Frank observes in The Conquest of Cool, the Creative Revolution ` . . . came quickly to mean an appeal to nonconformist rebellion against the mass society in ads as well as a non-hierarchical management style (89). It would take a little longer before these winds of change reached Australia, where the circumstances that had given rise to the Creative Revolution in the United States only emerged during the 1970s.	en_US
dc.publisher	Carfax	en_US
dc.relation.ispartof	Media History	en_US
dc.title	Fighting a Lost Campaign: Austac and Australia's Advertising Industry	en_US
dc.type	Journal Article
utslib.citation.volume	1	en_US
utslib.citation.volume	12	en_US
utslib.for	210303 Australian History (excl. Aboriginal and Torres Strait Islander History)	en_US
utslib.for	2001 Communication and Media Studies	en_US
utslib.for	1903 Journalism and Professional Writing	en_US
utslib.for	2103 Historical Studies	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/Public Communication Program
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
utslib.copyright.status	closed_access
pubs.consider-herdc	false	en_US
pubs.issue	1	en_US
pubs.volume	12	en_US

Abstract:

`Politics, culture, and technology, claims Juliann Sivulka, `helped shape advertising in the 1960s (290). In the United States, this combination of influences gave rise to the so called Creative Revolution. This Revolution within advertising ranks produced advertisements that utilised `creative playfulness . . . to make the receiver feel better about advertising (Heller). Avis famous confession `Avis is only No.2 . . . we try harder and Volkswagens tongue in cheek advertisements illustrated how `scientific methods gave way to inspiration, intuition, and creativity (Sivulka 302). However, the changes did not stop there. As Thomas Frank observes in The Conquest of Cool, the Creative Revolution ` . . . came quickly to mean an appeal to nonconformist rebellion against the mass society in ads as well as a non-hierarchical management style (89). It would take a little longer before these winds of change reached Australia, where the circumstances that had given rise to the Creative Revolution in the United States only emerged during the 1970s.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/979