The Vampire Dandy: Reconceptualising Masculine Identities in Fashion, Cinema, and Literature

Association Lambda Nordica
Publication Type:
Journal Article
Lambda Nordica, 2009, 14 (3-4), pp. 125 - 157
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Men's fahion photgraphy and its allied industries such as clothing production and consumpti on, retail branding, marketing and advertising, participate in constructing an all- viewing subject; a subject which 'desires to be desired' by both men and women. These eroticised images, often found in magazines that target women and mate consumers, pose its male models as sexually appealing subjects and invite the viewer to consume the 'produce' by either (over) identifying with the image as in the case of a heterosexual male gaze, or as an object of desire for app reciation and consumption by a spectatorial heterosexual female and /or homosexual mate spectator. These representa tion s of men, often in sexually provocative poses, produce a space, which encourages women and men to desire and consume the male image. This space allows heterosexual men to indulge and participate in homosocial/homoerotic behaviour in culturally acceptable ways. At the same time, these images reveal something about the way that repres entations of masculinities are being constructed and circulated.
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