Intersections: an interdisciplinary approach to media, identity and place

Australia and New Zealand Communication Association
Publication Type:
Journal Article
Australian Journal of Communication, 2002, 29 (1), pp. 67 - 80
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This paper explores ongoing projects and research focused on themes of media, community, identity, and place in Sydney's westem suburbs. Fairfield is promoted as Australia's most culturally diverse locol-Govemment area. Many community organisations and the local Council are involved in cultural productions that aim to both challenge the misrepresentations of mainstream media and to pravide positive self-representations. My research examines media representations as a cultural resource for identity construction and for negotiations of community and place. My approach draws on media studies, cultural studies, geography, and sociology to conceptualise Fairfield as the site of a symbolic struggle to define the area and ill residents. I argue that such an interdisciplinmy approach is necessary to foreground questions of power in any analysis of media and identity construction.
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