Four steps to realizing business value from digital data streams
- Publication Type:
- Journal Article
- MIS Quarterly Executive, 2016, 15 (4), pp. 259 - 277
- Issue Date:
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Based on four case studies and a follow-up survey, we have identifiied the key success factors for realizing value from DDS (digital data stream) investments. But managers need to pay attention to the combinations of success factors. A key fiinding is that value realization is improved when the agility of the resource allocation process is appropriate for the levels both of DDS platform maturity and of commitment from datadriven top management. We present a four-step sequence and a decision framework for putting the optimum combination of success factors in place.
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