Emptor Australis: Constructing the Australian Consumer in Early Twentieth Century Advertising Literature

Crawford, R

Emptor Australis: Constructing the Australian Consumer in Early Twentieth Century Advertising Literature

Crawford, R

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Publisher:: Sydney University Press
Publication Type:: Journal Article
Citation:: Australian Economic History Review, 2005, 45 (3), pp. 221 - 243
Issue Date:: 2005-01

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Field	Value	Language
dc.contributor.author	Crawford, R https://orcid.org/0000-0003-2404-641X	en_US
dc.date.issued	2005-01	en_US
dc.identifier.citation	Australian Economic History Review, 2005, 45 (3), pp. 221 - 243	en_US
dc.identifier.issn	0004-8992	en_US
dc.identifier.uri	http://hdl.handle.net/10453/9974
dc.description.abstract	Well aware that it is the consumer who makes or breaks an advertisement, the advertising industry has long paid close attention to its audience. However, advertising historians have generally overlooked the industrys efforts to define the consumer and the impact this has had upon advertisements and the advertising industry itself. By examining the changing conceptualisation of the Australian consumer featured in the locally produced advertising literature during the early twentieth century, this study offers an insight into the inner workings of Australias fledgling advertising industry. It demonstrates the ways in which advertising interacted with the world around it.	en_US
dc.publisher	Sydney University Press	en_US
dc.relation.ispartof	Australian Economic History Review	en_US
dc.subject.classification	History of Social Sciences	en_US
dc.title	Emptor Australis: Constructing the Australian Consumer in Early Twentieth Century Advertising Literature	en_US
dc.type	Journal Article
utslib.citation.volume	3	en_US
utslib.citation.volume	45	en_US
utslib.for	1402 Applied Economics	en_US
utslib.for	1503 Business and Management	en_US
utslib.for	2202 History and Philosophy of Specific Fields	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/Public Communication Program
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
utslib.copyright.status	closed_access
pubs.consider-herdc	false	en_US
pubs.issue	3	en_US
pubs.volume	45	en_US

Abstract:

Well aware that it is the consumer who makes or breaks an advertisement, the advertising industry has long paid close attention to its audience. However, advertising historians have generally overlooked the industrys efforts to define the consumer and the impact this has had upon advertisements and the advertising industry itself. By examining the changing conceptualisation of the Australian consumer featured in the locally produced advertising literature during the early twentieth century, this study offers an insight into the inner workings of Australias fledgling advertising industry. It demonstrates the ways in which advertising interacted with the world around it.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/9974