Skip navigation
Statistics
Help
About OPUS
How to Deposit
Managing Copyright
Browse
UTS Organisational Groups
Browse Items by:
Issue Date
Author
Title
Type
ARC/NHRMC Funded
Search OPUS
OPUS at UTS
Browsing byAuthorDeery, M
Jump to:
0-9
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
or enter first few letters:
Sort by:
title
issue date
submit date
ARC/NHRMC funded
In order:
Ascending
Descending
Results/Page
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
Authors/Record:
All
1
5
10
15
20
25
30
35
40
45
50
Showing results 2 to 2 of 2
< previous
Issue Date
Title
Author(s)
2002-01
The relative effectiveness of special events as a promotional tool: a case study of a European automobile distributor's events strategy
McDonnell, IG
;
Gebhardt, S
;
Jago, L
;
Deery, M
;
Harris, R
;
Hede, AM
;
Allen, J