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Browsing byAuthorSaunders, J
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2011-09-21
A cross-national investigation into the marketing department's influence within the firm: Toward initial empirical generalizations
Verhoef, PC
;
Leeflang, PSH
;
Reiner, J
;
Natter, M
;
Baker, W
;
Grinstein, A
;
Gustafsson, A
;
Morrison, P
;
Saunders, J