Browsing byAuthorSattler, H
Showing results 1 to 4 of 4
Issue Date | Title | Author(s) |
2012-01 | What Matters to Germans: Social, Economic and Political Values | Devinney, TM; De Sailly, R; Auger, P; Sattler, H; Erfgen, C; Schwalbach, J |
2010-10-01 | How important are brands? A cross category cross-country study | Fischer, M; Volckner, F; Sattler, H |
2010-01 | The Role Of Parent Brand Quality For Service Brand Extension Success | Volckner, F; Sattler, H; Hennig-thurau, T; Ringle, C |
2010-01 | The impact of brand extension success drivers on brand extension price premiums | Sattler, H; Völckner, F; Riediger, C; Ringle, C |