The Role Of Parent Brand Quality For Service Brand Extension Success

Volckner, F; Sattler, H; Hennig-thurau, T; Ringle, C

The Role Of Parent Brand Quality For Service Brand Extension Success

Volckner, F Sattler, H Hennig-thurau, T Ringle, C

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Publisher:: Sage Publications Inc
Publication Type:: Journal Article
Citation:: Journal of Service Research, 2010, 13 (4), pp. 379 - 396
Issue Date:: 2010-01

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Field	Value	Language
dc.contributor.author	Volckner, F	en_US
dc.contributor.author	Sattler, H	en_US
dc.contributor.author	Hennig-thurau, T	en_US
dc.contributor.author	Ringle, C	en_US
dc.date.issued	2010-01	en_US
dc.identifier.citation	Journal of Service Research, 2010, 13 (4), pp. 379 - 396	en_US
dc.identifier.issn	1094-6705	en_US
dc.identifier.uri	http://hdl.handle.net/10453/14023
dc.description.abstract	Although substantial differences between product quality and service quality have spurred service research for the past 30 years, studies of brand extension success drivers in a services context measure the core driver of parent brand quality, using scal	en_US
dc.publisher	Sage Publications Inc	en_US
dc.relation.ispartof	Journal of Service Research	en_US
dc.relation.isbasedon	10.1177/1094670510370054	en_US
dc.subject.classification	Marketing	en_US
dc.title	The Role Of Parent Brand Quality For Service Brand Extension Success	en_US
dc.type	Journal Article
utslib.citation.volume	4	en_US
utslib.citation.volume	13	en_US
utslib.location.activity	ISI:000283512100002	en_US
utslib.for	1505 Marketing	en_US
utslib.for	1504 Commercial Services	en_US
dc.location.activity	ISI:000283512100002	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.issue	4	en_US
pubs.volume	13	en_US

Abstract:

Although substantial differences between product quality and service quality have spurred service research for the past 30 years, studies of brand extension success drivers in a services context measure the core driver of parent brand quality, using scal

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/14023