Browsing byAuthorFrie, M
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
2012-01 | Dynamically allocating the marketing budget: How to leverage profits across markets, products and markting activities | Fischer, M; Albers, S; Wagner, N; Frie, M |
2011-07-01 | Practice prize winner: Dynamic marketing budget allocation across countries, products, and marketing activities | Fischer, M; Albers, S; Wagner, N; Frie, M |