Dynamically allocating the marketing budget: How to leverage profits across markets, products and markting activities

Fischer, M

Albers, S Wagner, N Frie, M

Permalink

Closed Access

	Filename	Description	Size
	2013005496OK.pdf		3.16 MB	Adobe PDF	View/Open

Copyright Clearance Process

This item is closed access and not available.

Full metadata record

Field	Value	Language
dc.contributor.author	Fischer, M https://orcid.org/0000-0002-9012-2292	en_US
dc.contributor.author	Albers, S	en_US
dc.contributor.author	Wagner, N	en_US
dc.contributor.author	Frie, M	en_US
dc.date.issued	2012-01	en_US
dc.identifier.citation	Marketing Intelligence Review, 2012, 4 (1), pp. 50 - 59	en_US
dc.identifier.issn	1865-5866	en_US
dc.identifier.uri	http://hdl.handle.net/10453/29332
dc.publisher	de Gruyter	en_US
dc.relation.ispartof	Marketing Intelligence Review	en_US
dc.title	Dynamically allocating the marketing budget: How to leverage profits across markets, products and markting activities	en_US
dc.type	Journal Article
utslib.citation.volume	1	en_US
utslib.citation.volume	4	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.consider-herdc	false	en_US
pubs.issue	1	en_US
pubs.volume	4	en_US

Please use this identifier to cite or link to this item: