Browsing by Author Jonmundsson, JB

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Issue Date	Title	Author(s)
Jan-2007	The Accuracy of Strategic Decisions for Brands of Car and ways of Market Segmentation Using Graded Structure of Categories	Jonmundsson, JB; Miller, K; Barrett, NJ; Engilbertsson, H
2005	A deconstruction of graded structure and the implications for brands of passenger car and approaches to differentiation, segmentation and positioning	Jonmundsson, JB
Jan-2007	Employee-Based Brand Equity: Antecedents and Consequences	Supornpraditchai, T; Miller, K; Lings, IN; Jonmundsson, JB; Thyne, M; Deans, K; Gnoth, J
1996	An examination of marketing effort and differential advantage as two models of market share determination in the Australian new passenger car market, 1983 to 1993	Jonmundsson, JB

Showing results 1 to 4 of 4