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Browsing byAuthorJonmundsson, JB

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Showing results 1 to 4 of 4
Issue DateTitleAuthor(s)
2007-01The Accuracy of Strategic Decisions for Brands of Car and ways of Market Segmentation Using Graded Structure of CategoriesJonmundsson, JB; Miller, K; Barrett, NJ; Engilbertsson, H
2005A deconstruction of graded structure and the implications for brands of passenger car and approaches to differentiation, segmentation and positioningJonmundsson, JB
2007-01Employee-Based Brand Equity: Antecedents and ConsequencesSupornpraditchai, T; Miller, K; Lings, IN; Jonmundsson, JB; Thyne, M; Deans, K; Gnoth, J
1996An examination of marketing effort and differential advantage as two models of market share determination in the Australian new passenger car market, 1983 to 1993Jonmundsson, JB
Showing results 1 to 4 of 4
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