Browsing byAuthorJonmundsson, JB
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) |
| 2007-01 | The Accuracy of Strategic Decisions for Brands of Car and ways of Market Segmentation Using Graded Structure of Categories | Jonmundsson, JB; Miller, K; Barrett, NJ; Engilbertsson, H |
| 2005 | A deconstruction of graded structure and the implications for brands of passenger car and approaches to differentiation, segmentation and positioning | Jonmundsson, JB |
| 2007-01 | Employee-Based Brand Equity: Antecedents and Consequences | Supornpraditchai, T; Miller, K; Lings, IN; Jonmundsson, JB; Thyne, M; Deans, K; Gnoth, J |
| 1996 | An examination of marketing effort and differential advantage as two models of market share determination in the Australian new passenger car market, 1983 to 1993 | Jonmundsson, JB |
