Browsing byAuthorLeeflang, PSH
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
2011-09-21 | A cross-national investigation into the marketing department's influence within the firm: Toward initial empirical generalizations | Verhoef, PC; Leeflang, PSH; Reiner, J; Natter, M; Baker, W; Grinstein, A; Gustafsson, A; Morrison, P; Saunders, J |
2010-01-01 | Drivers of peak sales for pharmaceutical brands | Fischer, M; Leeflang, PSH; Verhoef, PC |