Browsing byAuthorLenk, P
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
---|---|---|
2019-10-30 | Drowning in Metrics: How Managers Select and Trade-Off Metrics for Making Marketing Budgetary Decisions | Mintz, O; Bart, Y; Lenk, P; Reibstein, D |
2021-06-01 | The Right Metrics for Marketing-Mix Decisions | Mintz, O; Gilbride, T; Currim, I; Lenk, P |